XPEDITE SIGNS STRATEGIC AGREEMENT WITH E-MARKETING FOR messageREACHSM
EATONTOWN, N.J., November 29, 2000 - Xpedite, a global leader in multimedia information distribution and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), today announced its Internet services division, messageREACHsm (www.messageREACH.com), signed an exclusive agreement with e-Marketing, a leading developer of e-mail marketing applications for the travel industry. Under the terms of the agreement, messageREACH's travel industry customers, which include transportation, lodging and tour operating companies, will have access to e-Marketing's opt-in database of more than 31,000 travel agents in North America.
"messageREACH is already delivering close to two million e-mail messages per day, and this new agreement with e-Marketing should push us to that mark very quickly," says Matt McGill, Director of Business Development, messageREACH. "Access to e-Marketing's extensive database will be a valuable marketing tool for our existing travel industry customers, which includes more than 800 companies such as Marriott, United Airlines, and Holland America Line."
"We decided to partner exclusively with messageREACH because of Xpedite's impressive track record in the fax business and extensive travel industry customer base," said Michael Goldberg, President, e-Marketing. "E-mail has been increasingly embraced by travel agents, and a recent American Society of Travel Agents (ASTA) survey found that almost nine out of ten ASTA agencies use e-mail in their offices. This partnership will enable messageREACH's customers to reach a large target audience with their information, such as last-minute space availabilities, tour close-outs and fare specials."
According to eMarketer, a research firm providing Internet statistics, permission-based commercial e-mail message volume will reach 64 billion messages by the end of the year, accounting for 12% of total U.S. e-mail. Combined expenditures of e-mail marketing products, services and advertising will increase from $1 billion by the end of the year to $4.6 billion by 2003.
Xpedite (www.xpedite.com) is a global leader in multimedia information distribution and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK). The company offers a full range of electronic- and fax-based document distribution and data messaging services using the industry's first and the world's largest dedicated IP network. Xpedite processes up to six million document pages every day to all types of electronic addresses, including Internet, e-mail, fax and telex. Xpedite's diverse client base includes such industry leaders as Boeing, BankOne, Merck, Xerox, Chase Manhattan, as well as 40% of all Fortune 500 companies. Xpedite has sales offices in 30 locations throughout the U.S. and 25 international offices, including Tokyo, London, Sydney, Seoul, Singapore, Brussels, Munich, Paris and Madrid.
In early 2000, Xpedite announced that it had formed a new division, messageREACH (www.messagereach.com), which is an outsourced, Internet based e-mail service provider for Fortune 2000 companies, specializing in tracking, encryption and automated administration for high volume e-mail applications.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a network of leading Internet and business-to-business service providers. Ptek's business units include Xpedite, Voicecom and Premiere Conferencing. The company's PtekVentures investment unit has ownership interests in Healtheon/WebMD (NASDAQ: HLTH), S1 Corporation (NASDAQ: SONE), WebEx (NASDAQ: WEBX), USA.NET, Webforia, Derivion, i2Go, BuyTrek, ScienceWise.com, PlanetJam Media Group, Ntown Communications, clickandmove.com, iKimbo and WorldWideTesting. Ptek leverages the technologies, management expertise, market channels and capital of its network to drive growth and promote market leadership throughout its operating and network companies.
Ptek Holdings' corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
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Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in PTEK's forward-looking statements, including the following factors: PTEK's ability to manage its growth and to respond to rapid technological change, the development of alternatives to PTEK's products and services and risk of obsolescence of its products, services and technology; new products and services must gain acceptance in the marketplace; PTEK's strategic investments in early stage companies, which have limited operating histories and are subject to significant risks, may not be successful and returns on such strategic investments, if any, may not match historical levels; the value of PTEK's business may fluctuate because the value of some of PTEK's strategic equity investments fluctuates; PTEK's strategic investments in companies that are subject to Securities Exchange Act of 1934 reporting requirements are subject to the risks disclosed by those companies in their public filings; PTEK may incur significant costs and be forced to make disadvantageous business decisions to avoid investment company status, and PTEK may suffer adverse consequences if it is deemed to be an investment company; PTEK's ability to develop effective marketing, pricing and distribution strategies for new products and services; competitive pressures among communications services providers, including pricing pressures, may increase significantly; costs or difficulties related to the integration of businesses and technologies, if any, acquired or that may be acquired by PTEK may be greater than expected; expected cost savings from past or future mergers and acquisitions may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of PTEK's strategic and other distribution relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; PTEK may experience adverse results of pending or future litigation or adverse results of current or future infringement claims; failure of the platforms and network infrastructure utilized in providing its services could cause an interruption in PTEK's services due to the; risks associated with expansion of PTEK's international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which PTEK is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which PTEK is engaged; and changes in the securities markets may negatively impact PTEK.
For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 1999 and in subsequent filings filed with the Securities and Exchange Commission.