XPEDITE INTRODUCES SHORT TEXT MESSAGE BROADCAST SERVICE FOR GSM PHONES
EATONTOWN, N.J. (March 28, 2001) - Xpedite (www.xpedite.com), a global leader in multimedia information distribution and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), today announced the introduction of its Short Message Service (SMS) for GSM phones in Europe and South Asia. Xpedite's new SMS Broadcast service allows text messages to be broadcast to GSM phones using existing Xpedite access methods, which includes a dedicated Xpedite SMS Broadcast Web page, ftp access, PC-Xpedite software, or Simple Mail Transfer Protocol (SMTP). The SMS Broadcast service targets Xpedite's expanding European and South Asian markets.
The service enables Xpedite's customers to upload any list of GSM phone numbers and a corresponding short text message for distribution. Messages can be sent immediately or be scheduled for later delivery. After the messages have been sent, a detailed transmission report will be provided to the customer in a choice of formats. No peripheral devices or additional software are necessary to use the Xpedite SMS Broadcast service.
"We have the technology in place to leap ahead in the SMS marketplace here in Europe," said John Stone, Managing Director, Europe, for Xpedite. "We can leverage the rapid growth of messageREACH, our high volume e-mail services, in Europe to accelerate the deployment of our Xpedite Broadcast SMS service."
"We recently used Xpedite's messageREACH e-mail services, along with their new SMS service, to invite potential customers to attend a promotional event that tied in with a consumer product campaign," said Hans-Jurgen Curdt, General Manager of iQ.Serve, a German marketing company. "These services were a good way to extend the reach of our direct marketing program and we were very pleased with the favorable response."
According to the GSM Association, a leading industry group based in London and Dublin, there were more than 300 million GSM customers by the end of last year. The Association projected that in December 2000, there were 10 billion SMS messages sent to GSM phones. As GSM technology becomes more available in North America, Xpedite plans to roll out similar services in the United States and Canada.
Xpedite (www.xpedite.com) is a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK). The company offers a full range of electronic-, voice-, and fax-based information distribution and data messaging services using the company's worldwide network. Xpedite processes up to eight million messages a day, and was named by IDC as the worldwide leader in fax-based messaging. The company's messageREACHSM (www.messagereach.com) service offers the most robust outsourced e-mail applications available, providing control, tracking, security, personalization and automated administration for high volume e-mail distribution. Xpedite's diverse client base includes such industry leaders as Boeing, Bank One, Marriott, Merck, Xerox, Chase Manhattan; almost half of the Fortune 500 companies. Xpedite has sales offices in 30 locations throughout the United States and 25 international offices, including Tokyo, London, Sydney, Seoul, Singapore, Brussels, Munich,Paris, Milan, Hong Kong Taipai and Kuala Lumpur.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a leading provider of communications and data services, including conference calling and Web-based collaboration; high-volume fax, e-mail and voice message delivery; and personal communications management systems that handle voice mail, e-mail and personal content. Ptek's business units include Premiere Conferencing, Xpedite and Voicecom. The company's PtekVentures investment unit has ownership interests in various new technology companies.
Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
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For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 1999 and in subsequent filings filed with the Securities and Exchange Commission.