XPEDITE'S NEW messageREACHSM TOOL CREATES HTML MESSAGES
EATONTOWN, N.J. (April 9, 2001) - Xpedite (www.xpedite.com), a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), announced today the introduction of its intelliSENDSM Wizard, a new technology tool that enables Xpedite's messageREACHSM customers to create HTML e-mail messages from their desktops for distribution. The intelliSEND Wizard, which can be downloaded from the messageREACH Web site, extends the capabilities of Xpedite's messageREACH services by automatically generating a message in three parts: text, HTML, and the AOL version of HTML. intelliSEND Wizard formats the e-mail and delivers it to messageREACH for distribution to the intended target list. This process allows recipients to display messages in HTML or text, depending on how the recipient's system is configured. intelliSEND Wizard also expands the tracking and reporting capabilities offered by messageREACH by inserting unique URLs in messages to ensure the message was received, reveal who opened the e-mail and in what format. By providing this data back to the sender, Xpedite customers can implement more targeted and effective e-campaigns.
"As our messageREACH business continues to grow rapidly - with an average of almost two million messages delivered per day - it's important that we give our customers more of the tools necessary to deliver effective communications," said Matt McGill, Xpedite's Director of Business Development for messageREACH. "With the intelliSEND Wizard, our messageREACH customers can take full advantage of the power and ease of e-mail by having access to technology to create their own HTML messages and distribute them in the right format for any address. This new capability will be instrumental in helping us penetrate the publishing and e-commerce industries, which rely heavily on effective e-mail for their sales and marketing communications."
In addition to the intelliSEND Wizard, Xpedite plans to launch a continuous series of service improvements for messageREACH over the next few months. These new enhancements will allow Xpedite to further leverage its global corporate customer base. Xpedite's messageREACH customer base continues to grow with the addition of significant new customers, including SAM'S Club, DIRECTV, Penton Publishing, Wells Fargo, British Airways (UK), EHS Realtime/Tesco (UK), Cyquest (Germany) and HS Financial Services (UK).
Xpedite (www.xpedite.com) is a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK). Xpedite offers a full range of value-added multimedia messaging services worldwide that manage and facilitate the electronic distribution of information to all types of electronic addresses including fax, e-mail, wireless and voice. Xpedite processed approximately 1.6 billion messages in 2000, and was named by IDC as the worldwide leader in fax-based messaging. The company's messageREACHSM (www.messagereach.com) service offers the most robust outsourced e-mail applications available, providing control, tracking, security, personalization and automated administration for high volume e-mail distribution. Xpedite's diverse client base includes almost half of the Fortune 500 companies, including such industry leaders as Boeing, Bank One, Marriott, Merck, Xerox and Chase Manhattan. Xpedite has sales offices in 30 locations throughout the United States and 25 international offices, including Tokyo, London, Sydney, Seoul, Singapore, Brussels, Munich, Paris, Milan, Hong Kong Taipai and Kuala Lumpur.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a leading provider of communications and data services, including conference calling and Web-based collaboration; high-volume fax, e-mail and voice message delivery; and personal communications management systems that handle voice mail, e-mail and personal content. Ptek's business units include Premiere Conferencing, Xpedite and Voicecom. The company's PtekVentures investment unit has ownership interests in various new technology companies.
Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
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Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek's forward-looking statements, including the following factors: competitive pressures among communications services providers, including pricing pressures, may increase significantly; Ptek's ability to respond to rapid technological change, the development of alternatives to its products and services and the risk of obsolescence of its products, services and technology; market acceptance of new products and services; development of effective marketing, pricing and distribution strategies for new products and services; strategic investments in early stage companies, which have limited operating histories and are subject to significant risks, may not be successful and returns on such strategic investments, if any, may not match historical levels; the value of Ptek's business may fluctuate because the value of some of its strategic equity investments fluctuates; Ptek's strategic investments in companies that are subject to the Securities Exchange Act of 1934 are subject to the risks disclosed by those companies in their public filings; Ptek may incur significant costs and may be forced to make disadvantageous business decisions to avoid investment company status, and Ptek may suffer adverse consequences if it is deemed to be an investment company; Ptek's ability to manage its growth; costs or difficulties related to the integration of businesses and technologies, if any, acquired or that may be acquired by Ptek may be greater than expected; expected cost savings from past or future mergers and acquisitions, may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of Ptek's strategic and other distribution relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; possible adverse results of pending or future litigation or adverse results of current or future infringement claims; risks associated with interruption in Ptek's services due to the failure of the platforms and network infrastructure utilized in providing its services; risks associated with the Year 2000 issue, including Year 2000 problems that may arise on the part of third parties which may effect Ptek's operations; risks associated with expansion of Ptek's international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which Ptek is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which Ptek is engaged; and changes in the securities markets may negatively impact Ptek.
For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 1999 and in subsequent filings filed with the Securities and Exchange Commission.