messageREACHSM SERVICE LAUNCHES IN EUROPE AND ASIA
EATONTOWN, N.J., August 9, 2000 - messageREACHsm, the Internet division of Xpedite and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; ( www.ptek.com), today officially launched messageREACH, its new Internet-based enhanced e-mail service, into European and Asian markets. This follows the successful launch of messageREACH in the United States earlier this year, which has exceeded delivery of more than 500,000 e-mail messages per day. In the second quarter of this year, Xpedite leveraged its initial success of messageREACH with a soft launch in the European and Asian markets, which markets already contribute nearly 15% to the record volume.
messageREACH is an outsourced large capacity e-mail service that provides control, tracking, security, personalization, and automated administration for high volume e-mail applications. The service was created in response to the increasing demand both domestically and internationally for e-mail outsourcing services. According to IDC, there will be 26 billion e-mail messages sent worldwide on an average day by 2005 (not including spam or direct e-mail campaigns sent to large lists of addresses) and more than 757 million e-mail boxes.
"During our soft launch period the last few months, we have seen tremendous demand for our outsourced enhanced e-mail services from our international markets," said Max Slifer, President of Xpedite. "By leveraging our global presence and existing document distribution customer base, we are confident that messageREACH will gain market dominance in both Europe and Asia."
messageREACH is available in the United Kingdom, Germany, France, Singapore, Japan, Hong Kong, and Australia. Customers using messageREACH in those countries will be able to send e-mails with a reply address in that country's Internet domain, which is a requirement for doing business in many countries today. Xpedite has local customer service and sales support in place for the new messageREACH services, which will provide additional competitive advantages.
"We've already generated new messageREACH business from the publishing, financial and hospitality industries, " said Slifer. "Our international customers found the service easy to use, and were quite pleased with the fast delivery times for large volumes of e-mail. Because messageREACH provides a user interface on the Internet, we are able to roll it out quickly and clearly differentiate ourselves in the marketplace from other e-mail services that do not provide easy user access."
Xpedite (www.xpedite.com) is a global leader in electronic information distribution and a business unit of Ptek Holdings, Inc. (NASDAQ:PTEK). The company offers a full range of electronic- and fax-based document distribution and data messaging services using the industry's first and the world's largest dedicated IP network. Xpedite processes up to six million document pages every day to all types of electronic addresses, including Internet, e-mail, fax and telex. Xpedite's diverse client base includes such industry leaders as Boeing, BankOne, Merck, Xerox, Chase Manhattan, as well as 40% of all Fortune 500 companies. Xpedite has sales offices in 30 locations throughout the U.S. and 25 international offices, including Tokyo, London, Sydney, Seoul, Singapore, Brussels, Munich and Paris.
Xpedite announced that it has recently formed a new division, messageREACH (www.messagereach.com), which is an outsourced, Internet based e-mail service provider for Fortune 2000 companies, specializing in tracking, encryption and automated administration for high volume e-mail applications.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a network of leading Internet and business-to-business service providers. Ptek's business units include Xpedite, Voicecom and Premiere Conferencing. The Company's PtekVentures investment unit has ownership interests in Healtheon/WebMD (NASDAQ: HLTH), S1 Corporation (NASDAQ: SONE), WebEx (NASDAQ: WEBEX), USA.NET, Webforia, Derivion, i2Go, BuyTrek, ScienceWise.com, Ntown, PlanetJam Media Group and clickandmove.com. Ptek leverages the technologies, management expertise, market channels and capital of its network to drive growth and promote market leadership throughout its operating and network companies. Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
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