XPEDITE LAUNCHES NEW MESSAGEREACHSM CAMPAIGN MANAGEMENT SERVICES
EATONTOWN, N.J. (July 19, 2001) - Xpedite (www.xpedite.com), a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), today announced the launch of its new messageREACHSM Campaign Management services for opt-in e-mail marketing. This new suite of services is designed for customers that use e-mail as part of their overall marketing strategies to plan, create, implement and track effective e-marketing campaigns. Xpedite's Campaign Management services can be accessed directly from the messageREACH Web site (www.messagereach.com) without the need for additional hardware, software or support.
Several Xpedite customers, including Sam's Club, Rockwell Automation and Vacation.com, already have used messageREACH Campaign Management services for marketing campaigns to generate interest in a product or service, build customer relationships, or receive customer feedback. As part of the Campaign Management service, Xpedite's customers can use messageREACH's intelliSENDSM Wizard, which allows users to create high-impact, graphically-rich HTML messages that contain trackable URLs to documents or Web sites. In addition, Xpedite offers its customers the ability to incorporate streaming media content into their marketing campaigns through its service agreement with TMXinteractive.
"We believe this suite of services for campaign management will further strengthen our messageREACH offering and help accelerate our growth," said Matt McGill, Xpedite's Director of Business Development for messageREACH. "We're adding value by allowing our customers to manage their marketing campaigns from their desktop without putting a strain on their internal infrastructure. These new services give customers the ability to manage every aspect of their e-marketing programs, from list administration to measuring results, while increasing response rates and dramatically reducing the costs associated with these campaigns."
Xpedite (www.xpedite.com) is a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK). Xpedite offers a full range of value-added multimedia messaging services worldwide that manage and facilitate the electronic distribution of information to all types of electronic addresses including fax, e-mail, wireless and voice. Xpedite processed approximately 1.6 billion messages in 2000, and was named by IDC as the worldwide leader in fax-based messaging. The company's messageREACHSM (www.messagereach.com) service offers the most robust outsourced e-mail applications available, providing control, tracking, security, personalization and automated administration for high volume e-mail distribution. Xpedite's diverse client base includes almost half of the Fortune 500 companies, including such industry leaders as Boeing, Bank One, Marriott, Merck, Xerox and Chase Manhattan. Xpedite has sales offices in 30 locations throughout the United States and 25 international offices, including Tokyo, London, Sydney, Seoul, Singapore, Brussels, Munich, Paris, Milan, Hong Kong, Taipei, Geneva, Zurich and Kuala Lumpur.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a leading provider of communications and data services, including conference calling and Web-based collaboration; high-volume fax, e-mail and voice message delivery; and personal communications management systems that handle voice mail, e-mail and personal content. Ptek's business units include Premiere Conferencing, Xpedite and Voicecom. The company's PtekVentures investment unit has ownership interests in various new technology companies.
Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
For investor relations inquiries, please contact Eric Martin, (404) 504-2461 or email@example.com
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Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek's forward-looking statements, including the following factors: competitive pressures among communications services providers, including pricing pressures, may increase significantly; Ptek's ability to respond to rapid technological change, the development of alternatives to its products and services and the risk of obsolescence of its products, services and technology; market acceptance of new products and services; development of effective marketing, pricing and distribution strategies for new products and services; strategic investments in early stage companies, which have limited operating histories and are subject to significant risks, may not be successful and returns on such strategic investments, if any, may not match historical levels; the value of Ptek's business may fluctuate because the value of some of its strategic equity investments fluctuates; Ptek's strategic investments in companies that are subject to the Securities Exchange Act of 1934 are subject to the risks disclosed by those companies in their public filings; Ptek may incur significant costs and may be forced to make disadvantageous business decisions to avoid investment company status, and Ptek may suffer adverse consequences if it is deemed to be an investment company; Ptek's ability to manage its growth; costs or difficulties related to the integration of businesses and technologies, if any, acquired or that may be acquired by Ptek may be greater than expected; expected cost savings from past or future mergers and acquisitions, may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of Ptek's strategic and other distribution relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; possible adverse results of pending or future litigation or adverse results of current or future infringement claims; risks associated with interruption in Ptek's services due to the failure of the platforms and network infrastructure utilized in providing its services; risks associated with the Year 2000 issue, including Year 2000 problems that may arise on the part of third parties which may effect Ptek's operations; risks associated with expansion of Ptek's international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which Ptek is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which Ptek is engaged; and changes in the securities markets may negatively impact Ptek.
For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 2000 and in subsequent filings filed with the Securities and Exchange Commission.