XPEDITE TEAMS WITH TMXINTERACTIVE TO PROVIDE TV-STYLE RICH MEDIA E-MAIL CAMPAIGNS FOR GLOBAL CUSTOMERS
EATONTOWN, N.J. (June 5, 2001) - Xpedite (www.xpedite.com), a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK; www.ptek.com), today announced that it has signed a strategic agreement with TMXinteractive, the leading provider of TV-style rich media e-mail campaigns. The agreement combines TMX's unique creative and streaming capabilities with Xpedite's messageREACH e-mail campaign management and distribution capabilities, creating a full multimedia messaging offering.
messageREACH customers now will be able to incorporate TV-style communications with video, audio and user interactivity and stream it directly into the body of e-mail messages. This offering will be integrated into messageREACH's campaign management tools, which enables customers to create targeted lists, distribute e-mail to recipients, and track the effectiveness of their marketing campaigns.
"Our new streaming feature through TMX gives our global customers leading-edge technology to increase the impact of their e-marketing campaigns," said Matt McGill, Xpedite's Director of Business Development for messageREACH. "Rich media campaigns are the next wave in e-marketing, and these new capabilities will provide a more emotional experience for e-mail recipients and a greater viral marketing component."
"We decided to partner with Xpedite because of their global presence and the strength of their messageREACH services," said Eric Smith, Chief Strategy Officer for TMX. "This relationship offers both companies the opportunity to provide corporate customers the most compelling and creative e-mail marketing campaigns and reliable delivery capabilities. We look forward to working closely with Xpedite, especially in the international area, where we see enormous potential."
Xpedite (www.xpedite.com) is a global leader in multimedia messaging and a business unit of Ptek Holdings, Inc. (NASDAQ: PTEK). Xpedite offers a full range of value-added multimedia messaging services worldwide that manage and facilitate the electronic distribution of information to all types of electronic addresses including fax, e-mail, wireless and voice. Xpedite processed approximately 1.6 billion messages in 2000, and was named by IDC as the worldwide leader in fax-based messaging. The company's messageREACHSM (www.messagereach.com) service offers the most robust outsourced e-mail applications available, providing control, tracking, security, personalization and automated administration for high volume e-mail distribution. Xpedite's diverse client base includes almost half of the Fortune 500 companies, including such industry leaders as Boeing, Bank One, Marriott, Merck, Xerox and Chase Manhattan. Xpedite has sales offices in 30 locations throughout the United States and 25 international offices, including Tokyo, London, Sydney, Seoul, Singapore, Brussels, Munich, Paris, Milan, Hong Kong Taipai and Kuala Lumpur.
About Ptek Holdings, Inc.
Ptek Holdings, Inc. (NASDAQ: PTEK) is a leading provider of communications and data services, including conference calling and Web-based collaboration; high-volume fax, e-mail and voice message delivery; and personal communications management systems that handle voice mail, e-mail and personal content. Ptek's business units include Premiere Conferencing, Xpedite and Voicecom. The company's PtekVentures investment unit has ownership interests in various new technology companies.
Ptek Holdings corporate headquarters is located at 3399 Peachtree Road NE, The Lenox Building, Atlanta, GA 30326. Additional information can be found at www.ptek.com.
For investor relations inquiries, please contact Eric Martin, (404) 504-2461 or email@example.com
TMXinteractive is the expert in delivering the power of television to consumer in-boxes around the world. The company produces dynamic email campaigns for leading companies and delivers the most cost-effective results imaginable. It does so through a mix of award-winning, in-house creative services, patent-pending technology, unparalleled tracking and statistical analysis, and superior client focus. Since its founding in 1999, the company has created campaigns for many leading companies including SAP, Tierney & Partners, Calvin Klein, E*TRADE, Lifestyle Furnishings International, and Merrill Lynch.
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Statements made in this press release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995 and are made based on management's current expectations or beliefs as well as assumptions made by, and information currently available to, management. A variety of factors could cause actual results to differ materially from those anticipated in Ptek's forward-looking statements, including the following factors: competitive pressures among communications services providers, including pricing pressures, may increase significantly; Ptek's ability to respond to rapid technological change, the development of alternatives to its products and services and the risk of obsolescence of its products, services and technology; market acceptance of new products and services; development of effective marketing, pricing and distribution strategies for new products and services; strategic investments in early stage companies, which have limited operating histories and are subject to significant risks, may not be successful and returns on such strategic investments, if any, may not match historical levels; the value of Ptek's business may fluctuate because the value of some of its strategic equity investments fluctuates; Ptek's strategic investments in companies that are subject to the Securities Exchange Act of 1934 are subject to the risks disclosed by those companies in their public filings; Ptek may incur significant costs and may be forced to make disadvantageous business decisions to avoid investment company status, and Ptek may suffer adverse consequences if it is deemed to be an investment company; Ptek's ability to manage its growth; costs or difficulties related to the integration of businesses and technologies, if any, acquired or that may be acquired by Ptek may be greater than expected; expected cost savings from past or future mergers and acquisitions, may not be fully realized or realized within the expected time frame; revenues following past or future mergers and acquisitions may be lower than expected; operating costs or customer loss and business disruption following past or future mergers and acquisitions may be greater than expected; the success of Ptek's strategic and other distribution relationships, including the amount of business generated and the viability of the strategic relationships, may not meet expectations; possible adverse results of pending or future litigation or adverse results of current or future infringement claims; risks associated with interruption in Ptek's services due to the failure of the platforms and network infrastructure utilized in providing its services; risks associated with the Year 2000 issue, including Year 2000 problems that may arise on the part of third parties which may effect Ptek's operations; risks associated with expansion of Ptek's international operations; general economic or business conditions, internationally, nationally or in the local jurisdiction in which Ptek is doing business, may be less favorable than expected; legislative or regulatory changes may adversely affect the business in which Ptek is engaged; and changes in the securities markets may negatively impact Ptek.
For a detailed discussion of these and other cautionary statements and factors that could cause actual results to differ from the Company's forward-looking statements, please refer to the Company's filings with the Securities and Exchange Commission, especially in the "Factors Affecting Future Performance" included in the Management's Discussion and Analysis section of the Company's Form 10-K for the fiscal year ended December 31, 1999 and in subsequent filings filed with the Securities and Exchange Commission.